Building An Algorithm-Proof Site Part Three
by: Tinu AbayomiPaul
What is an algorithm-proof site? Technically, there?s no such thing. Since we don?t know exactly what the search engine formulas for ranking are, from that standpoint we can?t really be sure that our site won?t drop out of the search engines with every update.
For our purposes, an algorithm-proof site is one that seems to stay in the top five rankings for a desired keyword term through each search engine update. These sites never seem to lose their rankings no matter what happens. And if you?ve recently lost your search engine positions, or are starting a new site, this is the type of site you will want to have.
So since we know that some sites are standing the test of time in the search engines, we can study those sites to see what their secrets are - what are those sites doing that yours isn?t?
In short : Is there a secret to building an algorithm-proof site?
Yes.
Will I tell you what it is now?
Yes.
Will you like the answer? Maybe. That really depends on whether or not you *understand* the answer.
If you "get it", you'll be overjoyed. If you don't, you'll be puzzled. (Should that happen, you may want to read the entire article series on this topic.)
And we?ll come to that momentarily. First, here 7 tips for an algorithm-proof site that you can think about when building your plan.
1. Incorporate authoritative linking as part of your search engine traffic plan.
That's not to say that you should completely abandon reciprocal linking, however, you may begin to find, that a mix of linking strategies is your best bet.
2. Realize, at the same time, that links aren't necessarily the end in and of themselves - they are more of a measure of your progress.
Being out for any and all links, or even the best links, isn't going to do it for you alone. For small business sites to small corporate sites, they aren't the only thing to focus on.
3. Create relationships between the content you want to be listed for and each of the public documents at your own site.
Keywords count. Just don't overdo it, though. Think more like - if I had to work these phrases into a conversation out loud, how would they fit without making me sound like an idiot?
4. Also create relationships between each of the public documents at your site, and similar documents at other sites. But don't cheat.
These need to be real remote references to your site, and in context as much as possible.
5. Employ more than one method to build those relationships, then continue to build on these and expand once established.
It is, in part, a (link) popularity contest, and you're not winning if everyone has the exact same thing to say about you - it makes the machines that are evaluating your site think that you're cheating.
6. Get your foot in the door first, and it will be much easier to work the rest of your site in.
In other words - discover the easiest road into the search engines and build on that. There's some term that is directly related to the term you want to rank for that is easier to rank for - especially if you?re blogging it may only take you a few days or weeks to show up for that term.
With a more competitive area, it will take longer to find that keyword phrase, but keep looking. It?s worth it both to get short term search engine results and as part of your long-range plan.
7. Realize that you may see faster results by focusing on content deficits, but long-term results don't happen overnight - unless you buy them.
If you really want that first page position for your favorite keyword tomorrow, then it may be worth it to find out whether the effort to do so naturally will actually be profitable. You could try buying some limited quantity of it, say, $100 worth of your keyword, or whatever adds up to a small sampling of 250 visitors.
Next, point it towards what you hope will convert to sales - If it's not bringing the results you want then getting it naturally may not be worth your time either. (Of course, the problem could also be with whether the page converts well, but that?s another discussion.)
Building an algorithm-proof site is about building a relationships between documents and topics. This doesn't just go for the documents at your site, or remote documents, keywords, links or optimization. It?s like getting the best sound from your stereo by adjusting your graphic equalizer settings - there?s more than one way to get perfect sound.
In the end, the secret to building an algorithm-proof site is that There Isn't Just One secret. If you can really focus in and understand that one thing about search, your headaches about getting better search engine results may go away permanently.
The secret to better search results that are long-term is in understanding search from both the analytical and philosophical sides, and incorporating the knowledge you build into a comprehensive plan.
Copyright 2005 Tinu AbayomiPaul
About The Author
Tinu Abayomi-Paul is a website promotion specialist focusing on website visibility solutions for businesses. IYou can read parts one and two of this series, as well as free guides on linking and keyword research at http://www.freetraffictip.com.
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What Hurricane Katrina Can Teach Authors
What Hurricane Katrina Can Teach Authors
by: Lynne Klippel
By now, you are heartsick and tired of looking at the images of the horror and devastation in the aftermath of Hurricane Katrina.
However, if you are an author and self-publisher, it pays to look at this disaster as a wake-up call.
Just for a moment, image that a disaster stuck YOUR home.
What would happen to your writing and to your business?
Could you keep things going if you had no electricity, no internet connection, or no phone service?
How could you continue to sell your books, even if you were unable to get online to process orders?
There are several important steps all authors and self-publishers need to take immediately to ensure that your books and your business are protected from natural disasters, fires, and unexpected events like plumbing leaks or computer meltdowns.
* Your number one priority should be to create several back-up...
What Hurricane Katrina Can Teach Authors
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What is a Home Improvement Loan?
What is a Home Improvement Loan?
by: John Mussi
A Home Improvement Loan can give you the home you want. Looking to increase the value of your property? A Home improvement Loan could be the easiest and cheapest way to make improvements to your home.
Are you planning an extension to your home, would you like to have double glazing, a new conservatory, patio, or a new heating system, or are you undertaking the general up keep of your home but finding it hard to pay for?
A home improvement loan may well provide your solution. The loan can be repaid over any term between 5 and 25 years, depending on your available income and the amount of equity in the property that is to provide the security for the loan. With competitive rates and a quick decision a home improvement loan could well be just what you need to enable you to finance your dream improvements.
More detailed information....
A UK Home Improvement Loan is a low cost, low...
What is a Home Improvement Loan?
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Succes And Business Intelligence Hand In Hand
Succes And Business Intelligence Hand In Hand
by: Derek Gardner
A business without succes in some degree is not good. Succes comes from either growth in the number of customers or in the numbers of sales you do per customer. Business Intelligence can assist a company to gain new customers and keep hold of old ones. And by keeping old customers longer time you earn more money from them because of more sales to them.
Business intelligence can be shortened to BI. A definition of business intelligence is that it is a method of collecting information on your business. Information is enhanced into knowledge. Business Intelligence can present every business a precise idea of its customer?s requirements. Businesses that have huge amounts of information about their customer?s can take action upon that information. Businesses implementing BI add knowledge and understanding of a customer?s desires and decision-making process. Also the financial, cultural...
Succes And Business Intelligence Hand In Hand
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Life Insurance - Who Needs It
Life Insurance - Who Needs It
by: Neil Mercer
Why Do You need Life Insurance Cover?
Who needs it?
Life Insurance cover provides either a lump sum or an income on the untimely death of an individual. Therefore, anyone who's death would create a financial loss to another has a need for life insurance cover. This could/should include the following: -
Parties to a Mortgage or indeed a loan (mortgage life insurance cover)
Anyone with dependents (whilst a parent may not work, surely there would be a financial loss if anything were to happen whilst there are young children to be cared for)
Key Individuals. Where a business would suffer financial loss on the death of an essential employee.
In essence any situation where monetary loss would be incurred could possibly have a need for life insurance cover.
630,000 people in the UK will die this year* *source:National Statistics, Winter 2002
Types of Cover...
Life Insurance - Who Needs It
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Constipation: Tips for Easy, Long-Term Relief
Constipation: Tips for Easy, Long-Term Relief
by: Tim Murray
Constipation isn?t the direst problem you?ll ever have, but wouldn?t it be nice if you were able to avoid it forever?
No more intestinal pains from cramping, no more straining when using the bathroom, no more days of agony ? sounds good, right?
Constipation is the result of one of the following:
- Bad eating habits that don?t provide you with another fiber for easier elimination
- Prescription or over the counter drugs
- Not drinking enough water or juice
- Not enough exercise
- Irregular or new eating patterns
- Not going to the bathroom when the urge hits
The solution is making healthier changes in many areas of your life.
Eat better.
While this seems impossible in your fast-paced, fast food life, you can make smarter choices.
If you must eat out order steamed vegetables and salads with protein...
Term life insurance > Constipation: Tips for Easy, Long-Term Relief